Brand Building through Spatial Design
Space Planning
Branding Building
Retail Design
Conceptulisation
Challenge Statement
Design a Retail Store for the brand "Recover" that reflects the brand identity, values, and impact.
About the Brand
Recover is a sustainable apparel company that reduces plastic pollution in rivers, oceans, landfills, and adventure playgrounds.
It was started in 2010 by Bill Johnston and John Riddle.
Site
278 Post St - Niketown Bldg
San Francisco, CA
7529 sq. ft of area
The production Process
Recover makes their garments by using recycled plastic waste, with an end-to-end sustainable supply chain and circular fashion method.
Everything they make is entirely designed, recycled, knit, cut, sewn, made, and customized within a few-mile radius of local communities in Central America and the U.S. Southeast.
Their Impact
18,583,096
plastic bottles diverted from the landfill
69,222,033
KWH of energy saved
28,176,619
lbs of CO2 emissions saved
Brand Analysis
Brand Personality
Bold
Responsible
Adventurous
Competitors
Perceptual Mapping
Comfort
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Price
Cause
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Variety
Aspired Brand Positioning
A globally trusted brand
Inspire Change
Be a daily wear garment
Standard design challenges addressed
Customer retention
Spatial engagement
Proving authenticity
The Concept
The design concept focused on highlighting the manufacturing process, methods, materials, and initiatives that the brand is working toward.
Concept sketches
Brand USPs highlighted in the Design
Sustainable Manufacturing
Sustainable products
Brand Impact
Circular Fashion
through a division of products based on the manufacturing process and highlighting the cause behind each category.
Plain Tees
Production Process
Collections
Cause
Graphic Tees
eco-friendly Dyes
Mood Board
The Plan
Facade
The conceptual facade focuses on
highlighting the brand impact
incentives for behavior change
highlighting the process
3D Views
Sections
