What is "Nudge"?
Nudge yourself to make better choices.
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​A Google Chrome extension supported by an A. I model that encourages users to make sustainable choices while online shopping by offering alternatives.​
The Research
Our "Nudge"
Consumerism focuses solely on profit, including planned discontinuance — designing goods that will too quickly become either unusable or unfashionable.
A complete nightmare for the environment.
Global retail e-commerce revenue 2023, Americas
$1,137 Billion
fast fashion market growth from $106.42 billion in 2022 to $122.98 billion in 2023
In 2022, retail e-commerce revenues from apparel and accessories sales in the United States amounted to 183.6 billion U.S. dollars
92 million tons of clothes related waste each year
How Might We
Encourage online shoppers to make better choices when the information + alternatives available are so scattered?
User Archetype
Newly SUS
The Strategy
Alternatives
Carbon footprint and Emissions
Customer Reviews
Carbon Offsetting Options
Lo fi Prototype
Mobile Application
Business Model Canvas
What is our minimum success criteria and when can we break even?
No knowledge
Since this is a chrome extension, no one will know about its existence without marketing. No one browses the webstore.
Zero Charges
Charges for the service NEED to be $0, at least for the initial years, given the marketing trends and target users.
Minimum Donations
The chances of large donations and brand deals are minimal till a proof of concept is established.
AI Model change
The AI model that is designed will be updated either after 18 months of the chrome extension or when the extension gains high traction.
How it works?
Transactions over 3 months
Transacation over 3 months.
Revenue Generation
Takeaways
1. Opportunities for understanding the backend of creating A.I model - revenue, process, design and implementation.
2. Leveraging relatability - Using social media channels for brand visibility proved to be beneficial, especially for the audiences that related to the cause of Nudge
3. Potential of collaborating with existing plug-ins and sustainable retail brands for increased brand adoption and reaching the correct audience