New York City, N.Y
Work Experience.
Education.
Strategy and Marketing Consultant
Uproot Design Studio, New York
August 2023 - Jan 2024
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Developed comprehensive creative strategies to meet business goals, coordinated and conducted one-on-one user interviews to create targeted web content strategies, journey maps, and personas, informing a streamlined brand strategy
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Created an Instagram content strategy to expand Instagram reach, brand visibility, and audience engagement through 2 user interviews, market research, and market trend recognition resulting in increased audience impressions and engagement
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Assisted in creating a Pinterest strategy spanning 3 weeks by test ads, resulting in brand visibility and increased website traffic
Audience Innovation Intern (UX Design + Research)
The Green Line, Toronto
August 2023 - November 2023
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​​Strategized website re-design through 2 user interviews and recognizing insights toward application and prototyping.
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Recognized potential entry points for TGL in offline events and designed engagement elements like merchandise and engagement installations resulting in increased audience engagement.
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Created a YouTube strategy through 3 user interviews, generating insights, primary research, and lo-fi prototyping.
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Researched and assisted in creating interactive surveys about issues that impact the target audience. This helped in capturing the pain points and increased audience engagement.
MS - Strategic Design and Management
Parsons School of Design The New School
New York, NY
2022 - 2024
Bachelors in Interior Design
CEPT University
Ahmedabad, India
2016-2021
Academia Highlights.
Capstone Project
Fashion Circularity and Sustainability
The New School
2023 - 2024
Studio Project
Partnered with - Vice Media (Refinery 29)
The New School
2023
Caketopia Project
Board Game Design
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Among 15 Winning Projects for Good Interventions Competition - The New School
2023
Skills.
User-Experience Designer
Marketplace of the Future, New York
July 2023 - September 2023
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Developed a comprehensive user experience workflow tailored to the specific needs of the event like signage design, graphic design and spatial workflow design.
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Designed a survey installation to capture and analyze audience feedback for the event effectively.
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Produced client presentations, 3D floor plans for management approval, and intricate 3D models to facilitate event planning.
Design Thinking User Research
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Design Research (mixed methods) Visual Communication
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Ethnography Human-Centered Design
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UI/UX Fundamentals and Prototyping
Softwares.
Google Suite Adobe Suite Figma Mural Miro Trello Notion Rhino Sketchup + V-ray Lumion AutoCAD Dovetail
Design Strategist
Vice Media Group
Jan 2023 - May 2023
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Conducted a 15-week in-depth design research to understand the user (gen-Z) and develop a multi-channel social media strategy for Refinery29
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Developed revenue generation strategy, conducted AB testing, and defined persona archetypes to refine existing offered products, for a potential 25% increase in feature adoption rates of Refinery29
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Designed, developed and tested hi-fidelity prototypes using Figma for R29's Money Diaries to deliver relatable and educational content in web formats tailored to Gen-Z preferences.
Graduate Design Consultant
FRDC, India
Nov 2021 - March 2022
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Assisted senior designers in strategy, branding, concept development, and design
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Strategized development of mechanical, electrical, and plumbing packages, detailed interior working drawings, and Bills of Quantities for retail design
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Proposed designs for retail fixtures, front facades, P.O.S counters, consultation rooms, and grooming rooms for pet care
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Managed and tracked vendors, compiled relevant data, and facilitated appointments
Interior Design Intern
Space Matrix, India
June 2019 - Dec 2019
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Assisted senior designers in drafting and preparing construction documents for workplace interiors
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Designed flooring, ceiling, and graphics; proposed space changes based on detailed analytics, space modeling, pitched presentations